What we tested

Sample setup

Business: Sample Lansing HVAC Company. Category: HVAC repair and installation. Market: Lansing, MI.

Prompt familyAI system sampledResult
HVAC repair companyManually reviewed sampled promptTarget recommended once.
Emergency furnace repairManually reviewed sampled promptTarget mentioned but not recommended.
Ductless mini split installerManually reviewed sampled promptTarget not mentioned; competitors appeared instead.

How to read this sample

How to read your sample benchmark

1

Prompt sample

We sample referral-style questions for a city and service category.

2

Did the business appear?

The free result shows sampled visibility evidence, not a full ranking study.

3

Competitors surfaced

Names that appeared in sampled answers help decide whether a deeper review is worthwhile.

4

What it does not diagnose

The free benchmark does not diagnose your website, proof issues, technical SEO, or page-by-page fixes.

5

What you decide later

If there is a visibility gap, you can decide whether a deeper review is worth considering.

Decision checkpoint

Run this sample structure for my business

Use the same AI benchmark intake assistant to check your own local market before deciding on any deeper review.

Start the Free AI Referral Visibility Benchmark

Public proof behind the benchmark

Why buyers take this seriously

Buyers can review Matt LaClear’s public background before requesting the benchmark. The free benchmark stays narrow: sampled AI recommendation answers, competitor/source patterns, and a recommended next step.

  • MattLaClear.com public profile and media page
  • 17 years / 13,277+ campaigns stated on MattLaClear.com/media
  • DigitalMarketer podcast appearance
  • No ranking, lead, or revenue guarantees
Start the AI benchmark intake assistant

What the visibility gap suggests

Appearance gap

The business was not consistently included when the sampled prompts asked for local recommendations.

Competitor gap

Other providers or directory-style sources appeared in some sampled answers instead of the target business.

Optional deeper review

The free benchmark identifies the visibility symptom. An optional deeper review can clarify what should be considered first.

What this benchmark does not claim

This sample does not claim complete market coverage, private AI conversation behavior, rankings, traffic, leads, revenue, or future AI recommendations. It also does not diagnose the prospect website. Page-level website recommendations belong only in an optional deeper review.

Where this fits

The AI referral visibility benchmark path

Every step answers a different question and keeps the free benchmark separate from the optional deeper review.

Free AI Referral Visibility Benchmark

Are AI systems recommending you, ignoring you, or recommending competitors?

Benchmark Review

What did the sampled results show?

Optional next decision

After the benchmark, decide whether any deeper review or help is needed.

Public background

This sample shows the benchmark format, not a business diagnosis

Matt’s public profile and media page are available before you decide whether the benchmark or any deeper review is a fit.

Verify Matt LaClear's public background

Want your own benchmark?

Start with sampled AI referral visibility evidence, then decide later whether anything deeper is needed.

Request the Free Benchmark